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Hour of code assignment9/17/2023 Moreover, the researchers assert that the push to promote coding is deeply rooted in the desire of corporations (and the US government) to retain a leading position in the world (Brooks and Lindgren 1). Brooks and Lindgren note that Hour of Code and similar projects are an attempt to address the “coding crisis” or the fear that those who do not program are programmed (1). However, the videos do not show the other side of the projects and the possible goals of the founders. Importantly, the videos often link creativity with the concept of success, encouraging viewers to make a difference by entering a specific profession or at least to understand the basics of a specific discipline. Two teenaged girls featured in another video showing how coding is valued in many spheres of life and by many professionals, motivating young people to join and build their future careers (“The Hour of Code Is Here”). In one, Hadi Partovi addresses viewers with a direct request to help bring computer science to all schools and all children around the world (“Hour of Code – Worldwide”). Participants of Hour of Code project from “Hour of Code – Worldwide.”Īs mentioned, success is a recurring theme in the videos. The messages thus articulated are simple and motivational, enticing viewers to try the product that is promoting. Steve Jobs, an icon of success and innovation, is also featured, promoting the idea that everyone should be able to code (“The Hour of Code Is Here”). The videos also feature Bill Gates, the famous philanthropist, maintaining that technology helps to reveal creativity (“What is Creativity?”).īarak Obama, one of the most admired people in the United States, asserts that Hour of Code is a way to support computer science in all American schools (“Hour of Code – Worldwide”). Viewers are tacitly invited to see the participating children as future programmers who will help humanity progress. Ashton Kutcher coding from “The Hour of Code Is Here.”Īs the videos display, a primary goal of the non-profit and the project is to give individuals from different backgrounds and parts of the globe the opportunity to be creative and to master a highly promising profession. The pictured school-age children appear motivated and completely absorbed in the project in particular as well as programming in general. Another argument in favor of the claim that the creators of the video are targeting a young audience is the depiction of children and teenagers as program users (see fig. The entire experience is presented as being enjoyable and easy the design of the videos seeks to convey that everyone trying the program is happy and satisfied. In addition to talking about the project, these spokespersons demonstrate using the program in an attempt to motivate viewers to try it as well (see fig. In support of this claim is the fact that these videos feature celebrities who are popular among those in the above-mentioned age groups, stars such as Sarah Michelle Gellar, Shakira, and Ashton Kutcher, who offer inspiring words that relate well to the target audience (“The Hour of Code Is Here”). While the promotional videos for Hour of Code target a wide audience that can include middle schoolers as well as older adults, the emphasis remains on school-aged children (and their parents), students, and young adults. This paper includes an analysis of some of these videos and explores the possible outcomes of the Hour of Code approach with a focus on the topics of creativity and success. Many promotional videos are available online to introduce viewers to the idea and entice them to investigate further. Ali and Hadi Partovi, founders of the non-profit organization that manages this project, stress that it provides young people with an opportunity to express their creativity and become successful. One project promulgating this idea by enhancing learners’ motivation to program is the Hour of Code, which has already become an international movement (Du et al.
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